The Minister for Primary Industries and Water, David Llewellyn has said that the Tassie Vegetable marketing campaign is well underway with advertisements appearing in the major national newspapers and lifestyle magazines promoting the virtues of Tasmanian vegetables.
There is already positive feedback about the campaign and publishers are very pleased with the material and are commenting on how well it stands out. A number of publications are asking to run the advertisements such as the Australian Womens Weekly, which has offered to run the advertisement free of charge in its highly regarded cook book. Bill boards have now been erected at both Hobart and Launceston Airports aimed at capturing the attention of visitors to Tasmania.There will also be a major presence of the campaign at Agfest in May.
The State Government was working with major producers to incorporate the new Taste is in our nature - Tassie Vegetables logo onto packaging. Houstons Farms and Brandsema cherry tomatoes have already adopted the logo and are using its on some of their products, Harvest Moon is having its labels changed on a range of its products and discussions are underway with Webster Fresh and other processors.
The State Government is assisting with this process through its investment of $850,000 in marketing projects to be commissioned by the newly formed Vegetable Industry Marketing Committee.
Find out more on the Tassie Vegetable marketing campaign and the logo here.
